The theory of marginal utility is a fundamental concept in economics that describes the phenomenon where the additional satisfaction or benefit (utility) gained from consuming each extra unit of a good or service tends to decrease as consumption increases. In simple terms, the first unit consumed usually provides the highest level of utility, and each subsequent unit delivers less and less value to the consumer. This principle helps explain how individuals rationally allocate their limited resources and why prices and quantities demanded for goods adjust in response to changes in supply. It emphasizes that the extra satisfaction derived from each additional unit of a good or service diminishes over time, and may eventually become negative. Understanding marginal utility enables both individuals and businesses to make better decisions and avoid wasting resources.