The Efficient-market Hypothesis (EMH), an economic theory proposed by Eugene Fama in 1970, asserts that in a highly competitive and informationally transparent market, all available information is instantly and fully reflected in asset prices. This implies that asset prices already incorporate all public and private information, making it impossible for investors to consistently achieve returns above the market average by analyzing such information. EMH categorizes market efficiency into three forms—weak, semi-strong, and strong—corresponding to whether prices reflect historical information, all publicly available information, or all information including insider knowledge. The hypothesis suggests that price changes are random and unpredictable, rendering any attempt to "beat the market" through technical or fundamental analysis ultimately futile.